The biggest event in global farming, Agritechnica, takes place every two years in Hannover, Germany. At the 2025 show from November 9 to 15, FJDynamics didn't just showcase its new innovations; the company was also there to celebrate the key partnerships that are essential to bring its farming automation technology straight to the farmer's field.
This year, the biennial event served as a critical platform to deepen those dealer relationships across Europe. FJDynamics was privileged to host key representatives, including Mats Neureuther of Dittec, its premier representative in Germany. Mr. Neureuther's participation reinforced the successful collaboration that is making advanced precision agriculture accessible to German farmers, proving that global efficiency is best achieved through a blend of globalized innovation and localized support.
Dittec: Expertise Rooted in German Soil
Based in Northern Germany, Dittec is the ideal partner for FJDynamics. Since its founding in 2018, the company has specialized in sophisticated technology for cabbage, vegetable, and potato cultivation. This specialization provides them with deep, intimate knowledge of the challenges and precise needs of German farmers, offering solutions that range from soil cultivation and planting to harvesting, storage, and packaging.
Their expertise in these demanding niche sectors—where precision is paramount—makes their endorsement of FJDynamics’ autosteering and precision farming systems particularly meaningful. During the busy week at Agritechnica, we talked with Mats Neureuther to discuss the foundation of our successful partnership.
A Partnership Built on Local Expertise
Mr. Neureuther, representing Dittec, confirmed that their core business is rooted in potato technology, with precision farming and steering systems forming their crucial second pillar. When asked about their day-to-day work with FJDynamics, he emphasized the speed and quality of interaction."The collaboration with FJDynamics personally gives us a lot of joy because we have short feedback times and good support," Mr. Neureuther noted.
In the fast-paced world of farming, where machinery downtime can cost thousands, quick support is non-negotiable. Mr. Neureuther highlighted that this crucial support is delivered "in multiple languages, meaning in English as well as in German," which removes potential communication barriers and ensures issues are resolved efficiently. This commitment to multilingual support underscores how FJDynamics prioritizes local dealer capabilities.
Filling the Market Gap
Dittec’s decision to become FJDynamics' first German representative in 2021 was based on a shrewd understanding of the market. Mr. Neureuther explained that they quickly realized the immense potential our solutions held."We started the collaboration with FJDynamics in 2021. And with that, we were the first German representative for FJDynamics. And right at the beginning, we noticed that we were in good hands with FJDynamics, that there is market potential for it, and that the products are now filling a gap that was desired by many farmers."
This "gap" is often where affordability and high performance intersect. Many farmers require reliable autosteering and precision control but are deterred by the high cost and complexity of proprietary equipment. FJDynamics’ technology offers that critical balance, making advanced precision farming accessible to a wider audience. This value proposition, combined with the excellent "performance of the FJD systems," ensures that Dittec continues to champion the brand.
Confidence That Fuels Sales
For a dealer specializing in high-demand, high-value crops like potatoes, confidence in the products they sell is vital. When asked about their trust in FJDynamics, Mr. Neureuther’s answer was unequivocal:"Of course, we have confidence in the FJDynamics products. That's why we sell them, and that's why we also provide support for them. And we will gladly continue to do so."
This statement highlights the direct relationship between product quality, localized support, and sales success. A dealer cannot offer reliable support unless the manufacturer's systems are inherently robust and backed by rapid technical assistance. This confidence allows Dittec to not only sell the FJD systems but to stand behind them with commitment.
The Future Can Only Get Better
The discussions held at Agritechnica, culminating in the exclusive Partner Gala, focused heavily on the future trajectory of smart farming—a future that includes innovations like the 16-inch-screen AT2 Ultra, intelligent Path Assist, and the internet-free StarNav solution. Mr. Neureuther’s excitement for the upcoming product pipeline was palpable.When discussing the outlook, he advised, "If you haven't been to the stand here at Agritechnica yet, I would definitely advise you to come by and see all the new products that will be launching next year. It can only get better."
This optimism is a shared vision. By continually collaborating with partners like Dittec—listening to their field reports and incorporating feedback directly into continuous R&D—FJDynamics ensures that its innovations remain grounded in practicality and directly address the needs of the farmer.
The Agritechnica exhibition successfully demonstrated that the most effective way to accelerate Agriculture 4.0 is through strong, supportive partnerships. FJDynamics is proud to stand with Dittec and all its European dealers, delivering global technological breakthroughs supported by the best local expertise.